Category Archives: Mobile

How To Market An App

App Marketing Ideas

The mobile app market is currently booming and there is a huge opportunity in this space to make a significant amount of money from just one app. Many people are attracted to this idea, however, if you don’t know how to properly market your app, you won’t have much success or even any at all. The main reason for this is because the marketplace has become more competitive in the last year and there are currently millions of apps vying for the attention of smart phone users. Therefore, in order to get more downloads, a marketing strategy needs to be implemented. In this article, we will be looking at a few tips and guidelines to help you successfully market and get more sales.

The first tip is that you need to do App Store Optimization. If you are familiar with SEO, then you know that optimizing the title, URL, keywords, meta descriptions and copy are critical in order to rank for your keywords. App store optimization is basically the same thing, except instead of optimizing your website for Google, you’re optimizing your app listing for Google Play and Apple’s app store.

Next, another way to market your app is to do proper Facebook marketing. Facebook advertising in particular should be used and it is quite an effective way to get more app installs than most other methods. When creating your ad, be sure to do a lot of testing in order to find out what images, titles and call to actions convert more visitors into customers.

Promoted tweets on Twitter are another great way to attract more app installs. It is best to start off small with a minimum budget and test as many keywords possible related to your app. Then, once you find a specific keyword or group of keywords that covert well, you can increase your daily spend and get more app installs than you’re spending on ads.

In order to rank higher in the app store and generally get more downloads, you need to get more reviews. Now, this doesn’t mean that you should go out and buy reviews, since this will cause your listing to be penalized or even removed. Instead, you should strive to increase reviews naturally by offering something for free, in exchange for a review. For example, credits can be offered or even an extended subscription and this will lead to more people downloading your app and leaving positive reviews.

Lastly, a final marketing strategy is to simply find influencers in your niche and use their audience to market your app. For example, if you’ve created a cooking related app, then you should be reaching out to popular bloggers, YouTubers and Instagram pages in that same niche. Then, you can ask them to promote your app either for a fixed fee, or a percentage of your profits.

In closing, we have just looked at a few ways that you can successfully market your app and gain more downloads and has a lot more. It will take time, but if you apply these tips, I am certain that you will be successful.

4 Tips For Marketing A Mobile App

Mobile User

Creating a mobile app is a huge accomplishment, but marketing a mobile app can be a challenge. Thankfully, there are a lot of things you can do. In this article, we will provide you with a few tips for marketing your mobile app.

1. Optimize Your App For The App Stores – You want to optimize your app for the app stores, such as Google Play and Apple’s App Store, which you can do by including relevant tags and optimizing your app title. You want to choose a keyword that people are searching for and you want the keyword to be related to what your game or app is all about. Once you find the ideal keyword, then include it in the title of your app, the description of your app and anywhere else that is relevant. These are only a few things you can do to optimize your app.

2. Use Facebook – Believe it or not, there are many mobile app creators that don’t harness the power of Facebook and this is a mistake. What you want to do is pay to advertise your app to Facebook users and you should create a page for your app and then pay for page likes via the option Facebook gives you when you are creating your ad. Do this on a regular basis and eventually you will get a lot of people downloading your app. Here’s a tip, start with a small budget and create a few campaigns and when you notice a campaign really taking off, then invest more money into that campaign and scrap the less successful ones.

3. Reviews Can Help – You want to get reviews on your app, but you want people to naturally create reviews. The more reviews you have for your app, the more likely it will appear in a good spot in the app stores, when people search for keywords related to your app. What you can do is give people a free trial of your app or give them some sort of free credits, if your app is a game, and this should encourage them to write a review.

4. Mobile Ad Networks – If you’re willing to spend a small amount of money, then research mobile ad networks. There are so many out there, but you will want to use some of the top ones, including AdMob and Mojiva. A lot of people are not fans of using mobile ad networks, but it’s usually because they are not using a good network, but you should see some good results with the two networks we’ve just mentioned. The key is to start small and then increase your budget as you get results.

Marketing a mobile app doesn’t have to be extremely difficult. If you keep the above tips in mind and the info found on the HongfenTech website, then you could end up getting quite a few downloads on a regular basis. The key to being successful with mobile app marketing is to be patient, persistent and to keep trying different marketing methods.Creating a mobile app is a huge accomplishment, but marketing a mobile app can be a challenge.

Mobile App Marketing: the Most Important Process

Mobile App Marketing Strategy

Marketing your mobile app is the most important thing that you would do. The people typically have the type of skills it takes to create a quality app typically do not have marketing skills. They are developers not marketers and that is the biggest issue that they face. The end of running into a huge problem, they have this wonderful app but nobody knows about it. No one is using this app that he took all this time to develop. This means that they aren’t making any money and that they have wasted their time.

There is a solution to this problem that you are facing. The solution is to find a marketing company who can handle all of the marketing for. There are companies who specialize in mobile app marketing. These companies are true professionals and they truly know what they’re doing. They would not waste your time and they will make sure that your app gets in front of his many people as possible. If you don’t want to be a failure when it comes to mobile app creation and running such a business, then you need to spend a lot of time on marketing.

Everyone who does business knows that marketing is the lifeblood of each and every company. They know that without marketing that a product will not be found by the people who would enjoy it and we needed the most. You really do not want this to be your story because it is the story of thousands of people who have developed apps that could’ve been very profitable if only people would have found out about it. If you do not want this to be your story, that you need to hire a company who can do all the marketing for you. It really is the only way to excel in this industry.

I’m sure that there are people are reading this article, who will love to learn how to market for themselves. That is a great thing to do because adding the skill set of marketing is always a good tool to have. It means that you will be able to control a lot of your marketing. It means that from day one, when you are starting to develop your app that you have your marketing in mind. It means that you will be developing from the standpoint of your customer first and how to reach them. That is a very important thing that most developers do not understand because they’re only technical people and not marketers.

Please take away from this article, that the most important thing that you can do for your success is to market your mobile app. You can hire someone to handle the marketing for you or you can learn how to do it on your own but no matter what your app needs to be properly marketed or it will not succeed, you will not make money, people will not use it and it will be a failure.

Inbound Marketing Ideas For Your App

Mobile Making Mobile Applications

Marketing your app is important to ensure that it is seen by users and downloaded. There are many different methods of marketing that you should consider, but inbound marketing is vital to app success. There are a few inbound marketing ideas that you need to consider when you start developing your app.

Set Up Social Media

Social media is vital to marketing your app and you need to have a Twitter account and Facebook page for your application at least. While you are developing the app you can update the accounts with information about the progress. If you hit a road block in the creation process you can also ask your potential users what they suggest.

Your social media accounts will also help you highlight the reasons why your app should be downloaded. Having all of this information in an easy to share medium will help get the word about your app out there.

Create A Core Destination

Listing your app on the app stores is not enough anymore and you need to take ownership of the presence your app has online. If you already have a business website you should look at creating a page for your new app. However, if you want the app to be a stand-alone brand then you should create a website for it.

Having a website that offers users all the information they need about the app is a great way to consolidate all of your marketing. You can use your social accounts to send people to information on the website and from the website direct people to your app in the app stores. When you create a website for your app try and get a domain that has the name of your app in it. Adding get to the front or app to the end of the name can increase your chances.

Create Sneak Peaks

Sneak peaks are a great marketing tool for apps that are still in development or for when you are going to add new content to your app. A sneak peak allows the user to feel like they are in a special club and gives them the opportunity to see how the app will work. Videos are the best option for sneak peaks as they give your users a better understanding of what the app will do.

Listen To Early Customer Feedback

A lot of people do not realize that you can use early customer feedback as an inbound marketing strategy. The first few people who download your app and leave feedback are important because they are your window into what your users are looking for. If they have any issues you should look into it and respond to them. Good response from an app developer will increase the chances of your users recommending the app to their friends.

There are many ways that you can market your app from app store optimization to paid advertising. However, inbound marketing ideas are ideal because they are one of the organic methods of getting people to your app. Don’t forget that there are companies that will do this for you and has good info on this topic.

All About Mobile App Marketing – How Does It Work?

Apps On Mobile

If you are like most marketers who are new to the business, you are probably wondering how you can take advantage of the many mobile apps marketing, or more precisely, how you should take advantage of this new marketing method. In this article, we will show you how to do it so you can get started.

It all starts with you creating your own app. Why? Although the advertising networks of mobile apps do not require you to have an app in order to advertise (you can use your website as the landing page of your apps), the fact of the matter is that apps users who click on your ads are in the mood to use your own app. So, really, it’s all about following their train of thought. When you use your website as a landing page, they might click on the X button right away, wasting your money in the process.

Thankfully for you, creating an app is not that difficult as there are many companies and freelancers out there who create apps for a living. The only thing you need to do is create the basic architecture of your app like you would if you were building your own website. Make sure to identify goals or what you want your users to do while inside the app.

Once your app is ready, you are ready to advertise and places like Fort Point Title Business Blog can give you ideas on how to do that. There are many apps ad networks out there just as there are many pay-per-click advertising networks on Internet browsers. Many of them show ads in the paid search section (above the fold) of the apps marketplace and on free apps.
As we said before, there are many apps ad networks out there. How do you choose which one to hire? Well, you should start by asking these ad networks how many unique profiles they have in their database. We really do not need to tell you, but advertising is really a numbers game, the more people who see your ads, the better your chances of success. Thankfully for you, it does not cost you anything if a pair of eyeballs stares at your ads. It will only cost you if they download.

On that note of cost, how much does it cost to advertise? While the specific numbers vary from one network to another, you can expect to pay over $1 to $2 per download. You might think that is not much, however, the small amounts do add up when you have so many downloads. And we have seen marketers spend thousands of dollars on one campaign alone.

You can definitely save money by looking for marketing companies that charge per-action after a certain number of downloads has been achieved. For example, if over 50,000 people downloaded your app, the pricing structure changes so that you don’t get charged anymore if people download. You only pay if your users do the action you want them to do, like clicking on a link inside the app.

App Marketing Strategies To Ensure Your App Is A Success

App Marketing
App Marketing

The golden days of apps are long gone and now there are millions of apps in just about every category in the app store. Of course, this doesn’t mean that all of the best apps have already been created and there is still a lot of space in the market for an amazing new app. However, even though you may create the next “Angry Birds”, your app won’t succeed if you don’t have a decent budget allocated for marketing and distribution. For example, Everpix is one such company that created an amazing photo sorting and storage app with only a small yearly storage fee. This app was quite popular and was seen as a huge rival to Dropbox and Flickr. However, they recently had to shut down simply because they put all of their money into product development and they didn’t have any money remaining for marketing and distribution which literally put them out of business. So, with that said, you should now understand the importance of marketing and we will now cover a few app marketing strategies to ensure that your app has the best chance of success.

The first tip is that you should strive to release your app as early as possible and keep on releasing as soon as possible. The main reason for this is because you need to ensure that there is actually a fan/user base for your app since it would be waste of time and money to build something that no one actually wants or needs. By releasing the app with just the core features, you will also be able to attract investors and even gain support of communities such as Product Hunt and Hacker News.

Next, you need to find a niche for your app especially if it is similar to other apps. This means that you have to create an app with differentiated features that are unique and only available through your app. For example, there’s a relatively new app called QUAD which is a messaging app similar to the hugely successful and popular apps like Whatsapp and GroupMe. However, this app is different because it allows you to message large groups of people and is targeted towards college students and fraternities which formed their special niche.

Thirdly, you need to ensure that your app is properly optimized for the app store. This may seem like something simple and obvious, but it is extremely important. After all, if a user types in keywords related to your app and your app doesn’t show up, then it might as well not exist.

Lastly, make sure that you include social sharing buttons and icons throughout your app since social media is one of the best ways to get viral traffic and downloads. It will also help to increase user engagement with your app as people share their accomplishments with their friends and family members.

In closing, we have just covered a few app marketing strategies that will surely help your app become a success. It will take some time, but once you have a solid marketing budget and strategy in place, success is only a matter of time.