The golden days of apps are long gone and now there are millions of apps in just about every category in the app store. Of course, this doesn’t mean that all of the best apps have already been created and there is still a lot of space in the market for an amazing new app. However, even though you may create the next “Angry Birds”, your app won’t succeed if you don’t have a decent budget allocated for marketing and distribution. For example, Everpix is one such company that created an amazing photo sorting and storage app with only a small yearly storage fee. This app was quite popular and was seen as a huge rival to Dropbox and Flickr. However, they recently had to shut down simply because they put all of their money into product development and they didn’t have any money remaining for marketing and distribution which literally put them out of business. So, with that said, you should now understand the importance of marketing and we will now cover a few app marketing strategies to ensure that your app has the best chance of success.
The first tip is that you should strive to release your app as early as possible and keep on releasing as soon as possible. The main reason for this is because you need to ensure that there is actually a fan/user base for your app since it would be waste of time and money to build something that no one actually wants or needs. By releasing the app with just the core features, you will also be able to attract investors and even gain support of communities such as Product Hunt and Hacker News.
Next, you need to find a niche for your app especially if it is similar to other apps. This means that you have to create an app with differentiated features that are unique and only available through your app. For example, there’s a relatively new app called QUAD which is a messaging app similar to the hugely successful and popular apps like Whatsapp and GroupMe. However, this app is different because it allows you to message large groups of people and is targeted towards college students and fraternities which formed their special niche.
Thirdly, you need to ensure that your app is properly optimized for the app store. This may seem like something simple and obvious, but it is extremely important. After all, if a user types in keywords related to your app and your app doesn’t show up, then it might as well not exist.
Lastly, make sure that you include social sharing buttons and icons throughout your app since social media is one of the best ways to get viral traffic and downloads. It will also help to increase user engagement with your app as people share their accomplishments with their friends and family members.
In closing, we have just covered a few app marketing strategies that will surely help your app become a success. It will take some time, but once you have a solid marketing budget and strategy in place, success is only a matter of time.