How To Market An App

App Marketing Ideas

The mobile app market is currently booming and there is a huge opportunity in this space to make a significant amount of money from just one app. Many people are attracted to this idea, however, if you don’t know how to properly market your app, you won’t have much success or even any at all. The main reason for this is because the marketplace has become more competitive in the last year and there are currently millions of apps vying for the attention of smart phone users. Therefore, in order to get more downloads, a marketing strategy needs to be implemented. In this article, we will be looking at a few tips and guidelines to help you successfully market and get more sales.

The first tip is that you need to do App Store Optimization. If you are familiar with SEO, then you know that optimizing the title, URL, keywords, meta descriptions and copy are critical in order to rank for your keywords. App store optimization is basically the same thing, except instead of optimizing your website for Google, you’re optimizing your app listing for Google Play and Apple’s app store.

Next, another way to market your app is to do proper Facebook marketing. Facebook advertising in particular should be used and it is quite an effective way to get more app installs than most other methods. When creating your ad, be sure to do a lot of testing in order to find out what images, titles and call to actions convert more visitors into customers.

Promoted tweets on Twitter are another great way to attract more app installs. It is best to start off small with a minimum budget and test as many keywords possible related to your app. Then, once you find a specific keyword or group of keywords that covert well, you can increase your daily spend and get more app installs than you’re spending on ads.

In order to rank higher in the app store and generally get more downloads, you need to get more reviews. Now, this doesn’t mean that you should go out and buy reviews, since this will cause your listing to be penalized or even removed. Instead, you should strive to increase reviews naturally by offering something for free, in exchange for a review. For example, credits can be offered or even an extended subscription and this will lead to more people downloading your app and leaving positive reviews.

Lastly, a final marketing strategy is to simply find influencers in your niche and use their audience to market your app. For example, if you’ve created a cooking related app, then you should be reaching out to popular bloggers, YouTubers and Instagram pages in that same niche. Then, you can ask them to promote your app either for a fixed fee, or a percentage of your profits.

In closing, we have just looked at a few ways that you can successfully market your app and gain more downloads and has a lot more. It will take time, but if you apply these tips, I am certain that you will be successful.